Spartans’ Hybrid Affiliate Model Gains Traction as DraftKings and FanDuel Struggle with NFL Promos

As the NFL season kicks off, DraftKings and FanDuel are aggressively rolling out promotional campaigns to capture market attention. Yet, their efforts have yielded mixed results—DraftKings' stock dipped 3%, while affiliates increasingly question the long-term earnings potential of these legacy platforms.

A quiet shift is underway. Savvy affiliates are migrating toward Spartans, a crypto-first casino and sportsbook offering a hybrid CPA/revenue share model. Its flexible payout structure—allowing affiliates to choose between upfront CPA, long-term rev share, or a combination—proves more lucrative than rigid legacy deals. Instant crypto withdrawals and a 5,963-game library further bolster its appeal.

The market speaks in churn rates. Where traditional operators lock affiliates into diminishing rev-share agreements, Spartans' model aligns with player lifetime value. Its tracking tools and campaign support compound the advantage, creating a flywheel for professional affiliates seeking recurring revenue streams.